The construction of
marketing website has become the trend of enterprise website construction. With the gradual deepening of Internet based products and search references, the traditional design and manufacture of websites that promote the brand and display products have been unable to meet the needs of enterprises in the WEB2.0 era. There are two phenomena worthy of our deep thinking, is a SNS social network social oriented, absolutely can represent the future direction of Internet development, with the national micro-blog era, "recommended" marketing trend clear; second, with the seller’s market saturation, competition will be fierce, customer choice is not only the product, care is not only the price, quality, service and reputation but also includes factors such as comprehensive and cost-effective. And all this is based on the brand, and the lack of SMEs is brand, reputation is the soft underbelly of many small companies and small enterprises development. Professional website construction company pilot technology that is not larger than the dominance of corporate social resources, but almost everyone is equal in front of the Internet, small and medium-sized enterprises make full use of the Internet, can build their own marketing and a gilded signboard is a perfect tool.
(screenshot for the author to share part of the article on the A5 archive screenshot)
one, soft Wen help search marketing
Internet marketing can not avoid the search engine, can not use the search engine to carry out network marketing, the road to success is bound to be more difficult. But the high cost of bidding, so many small and medium-sized enterprises flinch, and the heart and the lack of force, based on the bidding model of search and promotion seems to be no longer the advantage of smes. Through a number of ways to enhance the quality of the website, so as to achieve a good search engine natural ranking, also commonly referred to as search engine optimization, has become an inevitable choice for smes. Have the quality of the site, not a good search engine performance, if there is a quality value, with the time of the inspection, will be the search engine overall gains across the board.
but search engine optimization is like too much competition. Especially now, more and more enterprises are paying more attention to search engine marketing. There is no essential difference between building websites based on search engine optimization and building websites based on user perception experience. Also need quality content (especially high quality original content), high weight, quality links, search engine optimization is also an indispensable step. Soft Wen exactly accords with search engine optimization: the essence of content and links, the first is to meet the requirements of the original text, the search engine on the content of the second, share the wonderful way in the professional website on the construction of the link is soft. Especially the quality of the article, forwarding volume and link construction effect is more obvious.
two, soft Wen help brand shaping
in reputation before, only the trademark and brand name, does not exist, the establishment of any brand are with no exception whatsoever. Brand building, on the one hand, requires excellent quality and excellent service, on the other hand needs strong >