Abstract: website access speed, performance is stable, will have a direct impact on the conversion rate of orders, thereby affecting the final turnover. Double 11 day, Raincent use of small bee measurement platform for China’s top 10 most important e-commerce platform for monitoring the site, summed up the performance report of the top ten e-commerce sites.
in the rapid development of the Internet today, e-commerce has become a part of people’s lives, especially young people, online shopping has gradually become the most important shopping channels. 11 is Chinese unique online shopping carnival, this day is not only the buyer seller’s purse, sales, and system of the e-commerce websites to bear ability and internal operation ability. Site access speed, performance is stable, will have a direct impact on the conversion rate of orders, thereby affecting the final turnover. Double 11 day, Raincent use of small bee measurement platform for China’s top 10 most important e-commerce platform for monitoring the site, summed up the performance report of the top ten e-commerce sites.
a website speed
double the number of users on the same day 11 times more than usual, hundreds or thousands of times the growth in the number of orders, the site is a direct impact on the speed of the electricity supplier website user experience, but also affect the conversion rate of orders.
is the speed of the site of the industry standard is 1218ms, Google, Amazon, according to the YAHOO website statistics show that: Google site slow access speed every 400 ms will cause the user search requests fell 0.59%; Amazon said the delay will increase 100ms website lead to its revenue fell 1%, YAHOO if there is a delay 400ms will lead to decreased flow 5-9%. Similarly, for each of the 11 100ms periods, the delay in each order is likely to result in a reduction in the volume of orders and the volume of transactions.
Raincent using small bee measurement platform in the double 11 monitoring of the top 10 business platform data found:
1, the United States of America, the slowest site 1725ms, and even did not meet industry standards, the transaction amount is only two hundred million, sales increased by 350%. Although the volume of transactions and orders increased than usual, but compared to Tmall and Jingdong, the gap is still large. At the same time, the United States and the United States and the 11 activities from November 10th to start at 0 points, up to 3 days, extended to November 12th at 24 points, so the situation is not obvious moment crowded.
2, followed by Amazon speed 1263ms, the same did not reach the industry standard, which may be related to the Amazon server is not in China, of course, but Chinese double 11 Amazon from November 4th has already begun, so the same instant access pressure is not great. >