Completing the All-Index: What you need to know from participation to publication

first_imgUncategorized Subscribe to the iGaming newsletter The All-Index is a global industry standard index measuring progress for diversity and inclusion. It will provide a report on annual progress and make recommendations in various areas such as demographics, corporate governance, internal policies, recruitment practices, employment policies, unconscious bias and marketing. The report will paint a picture for the Betting and Gambling Industry and results will be totally anonymised.This webinar took place on May 9, 2018 and Kelly and Tina walked through the All-Index survey, explaining who should participate and why, how to register, what questions are included in the survey, how the data will be used and cover all data privacy issues surrounding the report. You will leave with a better understanding about how to answer each question and how responses will be used in our final publication.Visit the All-in Diversity Project website here. 10th May 2018 | By Louella Hughes Completing the All-Index: What you need to know from participation to publicationcenter_img Topics: Uncategorized AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

ASA raps Gala Interactive over ‘irresponsible’ ad

first_img Regulator clears Paddy Power Betfair adverts after investigation ASA raps Gala Interactive over ‘irresponsible’ ad Tags: Online Gambling The UK’s Advertising Standards Agency (ASA) has issued a warning to Gala Interactive over its future marketing activities after branding a recent advert “irresponsible”.The watchdog launched an investigation into an advert shown on May 5 this year for the operator’s website.The ad showed a man playing the ‘Britain’s Got Talent Slingo’ game on his tablet, while at the same time spinning a plate on its side. Other characters looked on and clapped.An accompanying voiceover said: “Ah, the tell-tale signs of a Gala Spins fan. A whirly spin of fun and games, just like the new Britain’s Got Talent Slingo game. Try it now and see if you’ve got the talent. – now that’s Spincredible.”A single complainant challenged whether the ad implied that gambling involved skill rather than chance, and was therefore seen as socially irresponsible.In its ruling, the ASA said that although the “see if you’ve got the talent” quote was meant as a reference to the ‘Britain’s Got Talent’ television show and the plate-spinning character, it “failed to recognise that in the context of the ad it was an invitation to gamble online”.The ASA added: “In that context, the claim therefore implicitly suggested that viewers could exercise a degree of skill or would be able to improve their opportunity to win at a game of chance.“We therefore concluded that the ad was irresponsible and thereby breached the CAP Code.”As a result, the ASA said the ad must not appear again in its current form and also ordered Gala Interactive to ensure future ads do not suggest “there was a degree of skill in the game”.Meanwhile, the ASA has also issued a ruling on two Paddy Power Betfair adverts that drew a number of complaints relating to the age of the actor.Complainants challenged that the actor was under 25, but Paddy Power Betfair said the character’s clothing “was not associated with youth culture” and he did not behave in an “adolescent, juvenile or loutish way”.The ASA agreed, ruling that the actor’s “smart, muted clothing and stubble” did not portray him as being under 25. The actor was in fact 27.The latest rulings come after the ASA was forced to get involved with complaints related to Bet365 and William Hill adverts during the World Cup. The watchdog examined several ads after they drew 115 complaints from members of the public.Gambling operators in the UK will soon face tougher rules for advertising, after the Gambling Commission last month pledged to take “tougher action” against those that breach regulations.Set to come into effect from October 31, the changes will make it easier for the Commission to sanction operators that break advertising rules, including the ability to impose fines.Gambling companies will also face action for advertising failings by third-party affiliates, while the commission can also punish those that send ‘spam’ marketing emails or texts.Image: Ben Sutherland  12th September 2018 | By contenteditor Legal & compliance Topics: Legal & compliance Marketing & affiliates Regions: UK & Ireland AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Email Addresslast_img read more

IGT sets ‘industry-first’ with US cross-platform WAP launch

first_img Tags: Online Gambling 14th September 2018 | By contenteditor International Game Technology (IGT) has expanded its internet gaming offering in the US by launching what it claims is the country’s first cross-platform online Wide Area Progressive (WAP) product.IGT MegaJackpots will be available to players in the regulated state of New Jersey on four sites:,, and will have access initially to two games – MegaJackpots Cleopatra and MegaJackpots Siberian Storm – with more content to follow.The jackpot pool will begin at $500,000 (£382,000/€429,000) and increase in value as consumers wager on the games.IGT MegaJackpots is already an established brand in the UK market.Enrico Drago, senior vice-president of PlayDigital at IGT, said: “Launching the first cross-platform online WAP games in the US reinforces IGT’s commitment and leadership in delivering ‘industry-first’ innovation that elevates the player experience across multiple channels.“IGT’s MegaJackpots games continue to entertain players in the UK and other mature digital gaming markets around the world, and we believe our customers in New Jersey will benefit from incorporating life-changing jackpots on proven themes such as Cleopatra and Siberian Storm into their digital content offerings.”The launch will complement IGT’s sports betting business in the US, which has expanded rapidly over the past few months following the Supreme Court ruling on PASPA in May.This week, IGT confirmed its entrance into the tribal sports betting market by announcing a deal with the Mississippi Band of Choctaw Indians.IGT has also recently secured sports betting partnerships with both FanDuel and MGM in New Jersey and has forged a joint agreement with William Hill and the Rhode Island Lottery. In addition, the company has obtained a sports betting licence in West Virginia. Topics: Lottery Tech & innovation Subscribe to the iGaming newsletter Email Address Regions: US AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter IGT MegaJackpots is available across various websites in New Jersey Lottery IGT sets ‘industry-first’ with US cross-platform WAP launchlast_img read more

Betsson to end NetPlay TV deals and close London office

first_img Regions: Europe Southern Europe Malta Tech & innovation Subscribe to the iGaming newsletter 11th December 2018 | By contenteditor Long-standing contracts with ITV and Channel 5 to expire in the coming year, but online brands SuperCasino Jackpot247 will continue AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Betsson to end NetPlay TV deals and close London office Tags: Online Gambling Topics: Tech & innovation Betsson has confirmed that its NetPlay subsidiary will not be renewing its television contracts with UK broadcasters ITV and Channel 5 as it prepares to close the division’s London office.Betsson is to close its underperforming subsidiary’s office in London, with approximately 40 employees told their roles are under consultation for the next 12 months. Staff have been spoken to collectively and individually about opportunities at the company’s Malta office.NetPlay’s online brands SuperCasino, Jackpot247 and Vernons will be maintained following the office closure, with responsiblity for their operation transferred to Betsson’s Malta office.However, the long-standing agreements to broadcast interactive gaming programmes SuperCasino on Channel 5 and Jackpot247 on ITV – which carried over when Betsson bought NetPlay for £26m (€29m/$33m) in March 2017 – will come to an end in 2019.“We have taken the decision not to renew with the TV channels,” Roderick Spiteri, Betsson’s head of external relations, told “After the TV contracts expire we will move the operations to our Malta office and keep operating the brands from there.”NetPlay first partnered with Channel 5 in 2009, then ITV in 2010. SuperCasino and Jackpot247 air each night for around two hours on the free-to-air channels.NetPlay delisted from the London Stock Exchange following Betsson’s acquisition in early 2017. At the time then-Betsson CEO Ulrik Bengtsson said the deal is “a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies”.In its H1 interim report, Betsson said NetPlay had a negative impact on operating income, with the business, and that of Premier Casino, posting a loss of SEK53.5m (€5.2m/$6.0m) in the first quarter of the year.Despite this, Spiteri said Betsson is still confident it can make a success of the NetPlay brands.“The performance is on the lower side of our expectations however we always had a long-term outlook for the brands and believe we will eventually be able to bring up the performance,” he said.The end of the TV deals are the latest decisive steps taken by Betsson since it commenced its ‘back on track’ strategy following a series of poor financial performances.At the start of this year Betsson announced around 160 redundancies at its Malta headquarters as part of a plan to save SEK50-60m annually. Following a focus on product enhancement and marketing rather than M&A, the company announced an increase  in revenue and profit for the third quarter, thanks to improved betting and casino performance across Europe and the key Nordics region.The company is now preparing for its launch in the re-regulated Swedish market after obtaining a five-year licence.“Sweden is the big one for us in 2019,” Spiteri said. “M&A remains on hold in the main for now, as we focus intently on our existing products and the back on track plan.“Efficiency is the keyword in our back on track plan. We have been working towards increasing efficiency and performance in several parts of the company, most notably the product and marketing area.” Email Addresslast_img read more

German betting licensees ordered to cut online casino ties

first_img Topics: Casino & games Legal & compliance Sports betting Poker Casino & games Email Address Regions: Europe Central and Eastern Europe Germany AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 30th July 2019 | By contenteditor Operators looking to secure a sports betting licence for the federal German market must commit to cease offering all illegal forms of gambling, such as online casino, according to a new directive from the body responsible for processing applications. Operators looking to secure a sports betting licence for the federal German market must commit to cease offering all illegal forms of gambling, such as online casino, according to a new directive from the body responsible for processing applications.The Regional Council of Darmstadt, representing the state of Hesse, has ordered all licensees to agree that not to offer unregulated forms of gambling, either directly or through an affiliated business, upon receipt of a sports betting licence.This commitment is one of a range of pieces of information applicants will be required to provide as part of their submission, alongside financial information and evidence of licences in other jurisdictions.With only sports betting currently permitted in the market, this would mean any operator active in other verticals would have to withdraw these services before they could begin operating in Germany’s regulated market.The Council also confirmed that the licensing process will start from 2020, with any applications filed before this date treated as having been submitted on 2 January, 2020, the first working day of the year.Ahead of the process launching, an informational event will be held for prospective licensees, allowing them to ask questions of the authority regarding minimum requirements for securing a licence. Registration for the event will close on 2 August.This progress comes despite the European Commission’s standstill period, in which European Union member states can review the legislation, being extended to 27 August, after Malta issued a detailed opinion on the proposed regulations. The content of Malta’s submission has not yet been released, though automatically triggers a one-month extension to the standstill, with Germany now required to address any concerns raised.In a submission to the EC, the German Online Casino Association (DOCV) criticised the legislation for offering no improvement in consumer protection, legal certainty and state control as a result of the continued prohibition on online casino games. It would lobby for a more liberal regulatory model to be introduced when the State Treaty expired on 30 June, 2021, the association said.“Channeling the existing demand for online gambling offerings by creating a modern legal system  would on one hand create legal certainty, improve the range of products on offer, remove barriers to market entry and bring black market operators into the regulated sector,” DOCV president Dr Dirk Querman said.“On the other, it would allow for efficient regulatory action against non-compliant and unlawful operators.”While state Minister-Presidents have signed the Treaty, it must still be ratified by Germany’s 16 member states before it can come into law, which must happen by 31 December, 2019.The legislation limits the market in 15 states to sports betting, with a €1,000 monthly spending limit in place for all customers and licensees subject to a 5% turnover tax. However Schleswig-Holstein will be permitted to maintain its liberalised regulatory model, with no restrictions on product and a 20% gross revenue tax.Both regulations expire from 30 June, 2021, by which time lawmakers across Germany aim to reach a consensus on new federal regulations.While this seems increasingly likely to result in online casino and poker being legalised, efforts to enforce the current prohibition have recently been stepped up. The state of Niedersachsen, which is responsible for enforcement, has begun issuing blocking orders to payment processors found to be powering transactions to online casino sites. Tags: Card Rooms and Poker Mobile Online Gambling Subscribe to the iGaming newsletter German betting licensees ordered to cut online casino tieslast_img read more

Svenska Spel: Player numbers up, but spending stable

first_img Swedish former monopoly operator Svenska Spel has issued responsible gambling advice for players spending more time at home due to the novel coronavirus (Covid-19) pandemic, but said it has not yet seen any signs of higher-risk gambling.Svenska Spel said it is continuing to observe player behaviour and has increased the number of interventions in makes for players who show signs of problem behaviour.The operator’s sustainability manager Kajsa Nylander and responsible gambling data analyst Axel Lyckberg said the number of new players has increased, but average spending has not.“We see a marginally increased interest in poker, bingo and casino,” the pair explained. “For casino, the increase is so low that we cannot currently discern whether it is a Covid-19 effect or a natural growth.“What is more important is that although the games attract new players, we have not yet seen average consumption of these games rise. Average spending per customer for poker, bingo and casino is at the same levels as before the coronavirus outbreak.“Many are worried that gambling problems could increase when people are forced to sit at home a lot,” the pair continued. “We share this concern, but note that risk gaming does not yet appear to have increased at Svenska Spel.”However, Nylander added that if any gamblers are experiencing problems, they can take measures such as setting spending limits or self-excluding if necessary.“It’s good to set limits on how much you can play for,” Nylander said. “That, together with observing your gaming history, is a good way to keep track of your gaming yourself so that it does not overpower you. But if you feel a fear of losing control, you can self-exclude from all gaming.”Anders Håkansson, professor of gambling addiction at Lund University and chief physician at  Skåne County addiction center in Malmö, said the absence of sports events could see players move to casino, which may cause players to gamble more if they are unused to it.“There is a risk of switching to online games, such as online casino,” Håkansson said. “With their speed and accessibility, they are very risky for those who have addiction problems. It’s like having a slot machine in the home around the clock.”Håkansson added that the disruption in everyday life, including a lack of clear routine or structure for many people, is likely to lead to difficulty for many people with addictions of all kinds.“When gambling for money is no longer a pleasure but becomes a constraint that has consequences, then you may need to seek help to change that behavior”Earlier this month, Svenska Spel hit out at media reports in the country suggesting there has been a significant rise in online casino gambling, which it described as “misleading”. 20th April 2020 | By Daniel O’Boyle Swedish former monopoly operator Svenska Spel has issued responsible gambling advice for players spending more time at home due to the novel coronavirus (Covid-19) pandemic, but said it has not yet seen any signs of higher-risk gambling. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Casino & games Regions: Europe Nordics Sweden Svenska Spel: Player numbers up, but spending stable Tags: Online Gambling Subscribe to the iGaming newsletter Topics: Casino & games Strategylast_img read more

Czech report: 43.3% of those aged 15+ gambled in 2019

first_img Czech report: 43.3% of those aged 15+ gambled in 2019 Tags: Online Gambling Slot Machines Subscribe to the iGaming newsletter Regions: Europe Central and Eastern Europe Czech Republic 22nd July 2020 | By Daniel O’Boyle AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Casino & games Lottery Sports betting Slots A total of 43.3% of Czechs aged 15 or older gambled in the past year, up from 39.8% the year before but below levels in 2017, according to the Czech Ministry of Finance’s latest annual gambling report. Casino & games A total of 43.3% of Czechs aged 15 or older gambled in the past year, up from 39.8% the year before but below levels in 2017, according to the Czech Ministry of Finance’s latest annual gambling report.In total, 41.4% of those aged 15+ gambled at land-based venues and 11.9% did so online, up from 38.4% playing at land-based venues 9.1% playing online in 2018. Among men, 51.2% gambled while 35.8% of women did so.Despite gaming machines and betting bringing in more revenue, lotteries were the most popular type of game, with 38.6% of those aged 15+ buying tickets or scratch cards in person, while 4.9% played online lotteries.The next most popular type of gambling was betting, with 9.8% making a retail bet in 2019, while 7.6% took part in online pre-match betting and 5.7% placed a live bet.Despite the vertical being the largest source of revenue, only 4.6% of adults said they played retail gaming machines, with a further 1.2% online.Table games were played at land-based venues by 1.7% of players and online by 1.2%.The report also used the lie-bet test, a two-question questionnaire, to determine the percentage of people who may be at risk of gambling problems. The questionnaire asks if respondents have lied to a loved one about their gambling and if they feel a need to gamble more money to get the same feeling.A total of 10.5% of 16-year-olds reported gambling, down from 11.2% the last time the question was asked to this age group, in 2016. National anti-drug coordinator Jarmila Vedralová said the decline was the result of stricter age requirements for gaming machines.“The good news is that last year, for the first time, there was a significant decline in regular slot games among 16-year-olds. This is probably the impact of the law, which has reduced the availability of technical games for minors,” Vedralová said.The report found that 3.7% of gamblers answered at least one question affirmatively, suggesting some risk of problem gambling, and 1.9% answered both affirmatively, suggesting a “high risk”. Among those who gambled on a game other than lotteries, 10.7% answered one question affirmatively and 5.6% did so for both. Men were far more likely than women to respond to show signs of risk.The report added that these numbers would mean between 91,800 and 195,500 people may be at risk of problem gambling in the Czech Republic and between 36,900 and 111,700 may be at high risk.Despite the growth in gambling, the average estimated number of problem gamblers was down 12.4% year-on-year.As of 1 January 2020, 55 companies were licensed to operate in the Czech Republic, down from 57 a year prior. There are currently around 36,900 gaming machines in the country, across 1,162 venues. There were 2,188 licensed betting shops in the Czech Republic.The report also noted that loot boxes, which offer “gambling-like features” in video games that may be purchased by children, have grown in prevalence in 2019.“Their nature, and in particular whether they meet the definition of HH, is currently being assessed by the Ministry of Finance,” it said.Meanwhile, the country’s gambling tax revenue exceeded CZK10bn (£345.1m/€378.8m/$437.4m) after growing by 4.1% year-on-year.As previously announced earlier this month, gambling operators in the Czech Republic made CZK36.27bn in 2019, up 15.8% from 2018 but down from 2016 and 2017.Of the country’s CZK36.27bn in revenue, just over two thirds, CZK24.50bn came from the land-based sector. Of this total, the majority came from gaming machines, which brought in CZK15.11bn. Land-based lotteries, meanwhile, brought in CZK6.21bn, land-based table games CZK2.06bn and retail betting CZK1.10bn. Bingo brought in revenue of CZK8m and totaliser bets a further CZK2m.Online gambling, meanwhile, brought in CZK11.77bn. This represented 32.5% of the overall gambling market, up from 29.1% in 2018. Most of this came from online betting, which brought in CZK7.73bn, while online slots brought in CZK2.83bn, online lotteries CZK988m and online table games CZK223m.In terms of game type across channels, slots made up just under half of revenue at CZK17.95bn, while betting brought in CZK8.83bn, lotteries CZK7.20bn and table games CZK2.29bn.Starting in January 2020, the Czech Republic introduced a new gambling tax system in which taxes are split into three tiers, according to how harmful the government perceives the activity to be. Gambling tax is currently set at 23% of gross gaming revenue (GGR,) with the exception of gaming machines, which are taxed at 35% of GGR.Lotteries, live games and bingo operators will be taxed at 30% of GGR, up from the current rate of 23%, while the rate for fixed odds betting will rise from 23% to 25%. The Ministry said some of the additional funds from higher taxes will be used to support nationwide problem gambling initiatives.The country is also planning to introduce a new exclusion register to block a range of individuals – both voluntarily and involuntarily – from gambling, set to launch this year.Online gambling became regulated in the Czech Republic with the passage of a new Gambling Act in 2017. Email Addresslast_img read more

GTG announces partnerships with Caesars and PNG

first_imgJon Kalpowitz, head of Penn Interactive, commented: “We seek to build fun, engaging, and unique sports betting and gaming product experiences, and the iSG data product complements that strategy, said Jon Kaplowitz, Head of Penn Interactive. We are excited to be partnered with GTG Network, and look forward to utilizing their services as we scale the Barstool Sportsbook product across the U.S.” Topics: Sports betting Product & technology In partnership with GTG, Caesars will now launch its new product, the Pro Football Pick’em online game. Each week of the upcoming football season, Caesars Rewards customers will compete to win cash prizes by correctly picking all Sunday and Monday professional games. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter GTG announces partnerships with Caesars and PNG Regions: US The supplier’s iSport Genius data insight product will also be supplied to Penn National Gaming, as part of a new partnership as the operator prepares to launch its Barstool Sportsbook app. Josh Margolis, VP loyalty & digital products at Caesars, commented: “GTG Network continues to be our partner of choice for free to play games. They have once again demonstrated an ability to deliver market leading products, working closely with us to customize solutions specific to our needs. With digital engagement more important than ever, we couldn’t be more delighted to expand our relationship.” Subscribe to the iGaming newsletter Melbourne-based supplier GTG Network has announced new partnerships with Caesars Entertainment and Penn National Gaming. Read the full story on iGB North America. GTG creates products which aim to generate large-scale consumer engagement through data analytics and gamification. Its flagship product, iSport Genius, leverages data to produce content and insights for sports bettors. Product & technology 18th September 2020 | By Aaron Noy Email Addresslast_img read more

RP iGaming Index: the lessons of outperformance

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter However, this too should be put into context. William Hill is being acquired at a price that would have looked a steal just two years ago and unthinkable two years before that. William Hill might have acquired a rather fashionable extension, but the market was becoming increasingly concerned about the foundations of the old house. There is a fourth driver, however – and this one turns prescience/hope /hype (take your pick) into something fundamental: M&A. Finance iGB’s benchmark of listed igaming company performance was up 23% in Q3, outstripping the wider market by 11ppts. Paul Leyland identifies four factors that have driven the recovery, with three of these refreshingly fundamental. For this issue of the Regulus Partners iGaming Index we have included an overview of Q3 2020.Perhaps remarkably given the level of disruption and macro policy uncertainty that still dominates, the index gained 23% during the quarter, outperforming the NASDAQ by 11ppts and reversing a long period of underperformance. Second, the return of mainstream sports, even behind closed doors, has meant the return of betting activity, often at higher than normal margins given the unpredictability driven by disruption, although not always, as September was a brutal month for US books. The extent to which customers have come back has been such that it might not be possible to discern a clear Covid-19 dip in online sports revenue on an annualised basis – very few people were expecting such a rebound in the beginning of Q2 and again, the market responded to the evidence. Disclaimer: the narrative provided represents the opinions of the authors. Any assessment of trends or change is necessarily subjective. The information and opinions provided are not intended to provide legal, accounting, investment or policy advice, nor should they be used as a forecast. Regulus Partners may act, or has acted, for any of the companies and other stakeholders mentioned in this article. First, the Q2 reporting season has underlined the extent to which online gaming has been lock-down resilient in markets where channel shift has already happened and high growth in markets where channel shift is still playing out. Poker too saw a significant if temporary boost from the bored at home. This was all well known to industry-watchers, but the confirmation of official financial results gave the market significant reassurance. 8th October 2020 | By contenteditor That US exposure has been a key driver can be seen from the pattern of outperformance, also boosted by land-based casinos coming back on stream. Nearly all stocks were up in the period, but the roll call of stocks that were up over 40% is instructive: Aspire Global (in US through Pariplay); Boyd Gaming; Caesars; Catena Media (US media growth); DraftKings; Gaming Realms (signed a multi-state agreement with Rush Street); Kambi; MGM Resorts; Penn National; Pointsbet; River iGaming (the odd one out); Scientific Games; Scout Gaming and William Hill. There is a very clear pattern. Possibly the most remarkable thing to occur during a period of remarkable things is that Caesars is buying 100% of a UK-led omnichannel betting and gaming company for the 15% (by revenue, 0% by profit) that is US facing. It will need to hold this asset through a Gambling Review in the UK as well as considerable macro uncertainty for the 9-12 months it will take to get regulatory approval. Caesars might have got a steal on an medium-term view, but as any self-respecting IFA will tell you, past performance is by no means a certain guide to the future…center_img Perhaps symbolically, the Index ended Q3 back in line with NASDAQ performance from its pre PASPA beginning (that is to say the repeal of PASPA has still not led online gambling stocks overall to outperform the US tech benchmark). Four things have driven this recovery – and three are refreshingly fundamental. This proposed and recommended acquisition has driven the greatest level of outperformance in the index: William Hill was up 154% in the period (coming off slightly post-period as Caesars played its hand), and was up nearly 10x from the doldrums of Covid-19 fears. Whether or not the US opportunity is hype, hope or prescience William Hill investors can at least lock in some of its value. RP iGaming Index: the lessons of outperformance While we do not dispute the logic, we would flag that there is a clear risk that this is speculative rather than fundamental. The market might be right, but a lot must happen to make it right, most of which is largely outside companies’ control. The market might be broadly right, but this can still leave many stocks swept up in the expectation dangerously exposed when the hoped-for revenue growth does not occur. Or the market may be more wrong than right, in which case we may be approaching bubble territory. Third, the scale of channel shift and online gaming growth in New Jersey and Pennsylvania has not only driven strong financial performance, but also hopes that more states will legislate for igaming especially. Sports is an attractive mass market, but igaming tends to be where the money is (especially within a US context) and so any shift in policy sentiment potentially has a huge delta on the value of the (US-exposed) sector. It has already demonstrated the ace up its sleeve to keep other suitors at bay – so any changes to the deal would have to be without the (highly valuable) Caesars JV or by persuading Caesars to carve up the assets sooner rather than later (unlikely, in our view, given Caesars probable desire for control). There are a couple of valuable lessons there. First, outperformance is often relative to where you started from: timing is everything. Second, if the promise of a bright future becomes a distraction to operational delivery, then sooner or later it is the operational delivery that decides events. Topics: Finance Strategy RP iGaming Index M&A Regions: Africa Asia Canada China Europe LATAM Oceania UK & Ireland US Subscribe to the iGaming newsletter Email Addresslast_img read more

Raketech acquires US affiliate, sells consumer finance assets

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter The acquisition fee will be settled using cash on hand together with funding raised through the sale of Raketech’s consumer finance assets.  6th November 2020 | By Robin Harrison Affiliate marketing giant Raketech has hailed an “important milestone” in its growth strategy by acquiring the US-facing affiliate site American Gambler, while ramping up its igaming focus by selling off its consumer finance assets. “The acquisition of American Gambler is an important strategic move for us, shifting the US from a strategic target to a strategic market,” Raketech chief executive Oskar Mühlbach said.  Topics: Marketing & affiliates Strategy Affiliates Marketing M&A Regions: US “And by expanding the American Gambler’s service offering to more and more states with the support from our strong core operations team and technology platform, I foresee great opportunities for growth.” Tags: Raketech American Gambler Email Address M&A Raketech acquires US affiliate, sells consumer finance assets Through the acquisition, Raketech noted, revenue from the US will reach between 5% and 10% of full-year revenue for 2020.  These will be acquired by ROI Media UK, for a total consideration of €4.2m. Raketech noted that this was in line with its strategy of focusing on igaming.  “With this partnership American Gambler have secured both financial muscles and a strong infrastructure in order to become one of the leading brands on the US market,” Kostin said. “I am happy that Raketech identified the potential in American Gambler and gave a helping hand to realize its full potential for years to come.” American Gambler founder Alexander Kostin said joining forces with “a larger professional player with a proven track record” was the best choice for his business.  The €4.2m sale prices, it said represented a 4.3x EBITDA multiple, based on the assets’ performance over the past year, and will be broken down into a €3.4m up front fee, then €0.8m paid over the next 18 months. American Gambler will be acquired for a €5m (£4.5m/$5.9m) fee, representing a 3.9x multiple of the business’ projected earnings for 2020, and 3.5x its estimated revenue. As part of the deal, it will also take ownership of several local state assets, into which it will ramp up investment to accelerate growth further.  “The divestment of the consumer finance assets is an important and natural step for us to ensure sharp focus on igaming,” Mühlbach explained. “Furthermore it gives us additional ammunition for growth through M&A – where we see high potential – on strategic markets such as the US.  “In only a few years we have managed to grow our finance assets into one of the key portfolios within its niche, on the Scandinavian market, but I am confident that ROI – with its dedication to the Financial affiliation market – is the right partner to take the assets to the next level.”last_img read more